As in all sectors, those who want to maintain their continuity in the tourism and hotel industry should carry their commercial activities to the internet or continue on the internet. Promoting a hotel in an “online” environment, offering its rooms and services for sale and promoting them correctly is a job that requires expertise in itself. Moreover, this job can be accomplished by efficiently coordinating efforts in more than one specialty.
GNC HOSPITALITY CONSULTING can receive services such as AdWords account management, revenue management and website design, each from its own expert teams. We provide training and hardware services to create your infrastructure such as the reservation engine, channel manager and global distribution system that will increase the performance and profitability of your business.
Marketing Management
- Product concept and definition
- Brand development
- Corporate identity
- Creative development and design
- Web design and programming
- E-commerce
- SEO, SEM, e-marketing
- Marketing campaigns
- Operational Marketing
- Upselling and Cross Selling
- Communication and press
- Social media and online reputation
- CRM and loyalty building
Commercial Sales Management
- Client mix analysis
- Online distribution strategy
- Pricing strategy and revenue management
- Contracting sales channels and monitoring accounts
- Key account management and re-assignment
- Trade campaigns
- Groups, events and business travel
- International business development and international representation
- Assessment on labels affiliation
- Development of new markets and segments
- Commercial organization
- Commercial processes